New Book – ‘Betak: Fashion Show Revolution’
AKA, the ‘Ace of Space’
A bang-up book just dropped featuring the beautiful works of Alexandre de Betak – AKA, the fashion world’s go-to style scenographer and production guru, AKA, the ‘ace of space’, AKA, the ‘king of fashion curation’ — that provides a rare and intimate BTS look at the alchemical and chimerical ways in which the design doyen pimped out his show spaces and handled back stage logistics.
Epically embellishing for some of fashion’s most eminent creatives – Christian Dior, Raf Simons, John Galliano, Hussein Chalayan, etc. — Alexandre has devised elaborate and magical secret gardens, sublime dreamscapes, grandiloquent neon enclosures from the future and synthetic solar masses. The prolific Frenchman can certainly dazzle the fashion and art crowd, especially the Insta-addicts and interior design fiends.
Here’s an excerpt: “To express a vision, sometimes building a set from scratch, from the ground up, is the best idea,” Betak says. “A set can be anything from the geometric and architectural ones we did for Hussein Chalayan to the more organic ones we made for John Galliano. While I love all periods and decades in art and architecture, for myself and the team, the goal when we build a set is always to create something new…It’s movement and human life. It’s the dynamic narrative that makes the collection memorable and also media friendly for photography, video, and whatever is the latest big thing in social media. It’s the lighting, the venue, and sound. It’s the casting. And it is the ultimate finesse of the cuing, the synchronizing of timing, the lights, the models, the performers, the music, and the special effects. It is where perfection truly matters.”
Images ‘Fashion Show Revolution’ from Phaidon
VIVISXN MEDIA – Fashion + Interior Design + Visual Arts