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Fashion Buzz – BALENCIAGA

Fashion Buzz – BALENCIAGA

Brand Buzz – BALENCIAGA

Demna Gvasalia, BALENCIAGA’s clever creative director (also head of the not-so-underground cult collective Vetements), keeps BALENCIAGA at No.1, according to the latest data. Hmm.

For the third consecutive quarter Balenciaga has been named the world’s ‘Hottest Brand,’ officially supplanting Gucci, last year’s in vogue champ. Lyst’s rankings showed the brand to be this quarter’s biggest cheese amidst an incredibly crowded and competitive space. Runners-up were Gucci, Off-White and Vetements – who seem to be chugging along despite controversial claims of slumping sales and diminishing profitability. Gucci, however, playing second fiddle in the Darwinian fashion swirl, remains the most favorably ranked product category in the Lyst Index over the past year.

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Gucci, with gross revenues topping $6.4 billion and driven by Alessandro Michele’s maximalist design concepts, has been dethrowned by Demna Gvasalia’s Balenciaga and his booming, babushka-style streetwear aesthetic. Off-White, a faddish and whimsical brand, comes in at number four. Headed up by Virgil Abloh (the newly minted Louis Vuitton menswear director), Off-White seems to be taking market share and growing its brand awareness (VIVISXN is skeptical). Another streetwear-chic shout-out goes to Prada, the ubiquitous luxury label that climbed 14 places to 11th, just after Miuccia decided to “return to her nylon roots.” Anyway, the Lyst Index is one of the most cited statistical benchmarks amongst fashionistas of late. Check out the rankings below. And scope out Lyst here

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Top Gun Products
1. Louis Vuitton Pre-Owned Neverfull Bag
2. Golden Goose Deluxe Brand Superstar Metallic Sneaker
3. Gucci Pursuit Striped Rubber Slides
4. Acne Pale Pink Clea Bomber
5. Gucci GG Logo Belt
6. Maison Margiela Paillettes Ankle Boots
7. Balenciaga Speed Trainer
8. Off-White Black Brushed Diagonal Hoodie
9. Topshop Black Joni Jeans
10. Loewe Leather Trimmed Woven Rafia Tote

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Top Dog Brands
1. Balenciaga
2. Gucci
3. Vetements
4. Off-White
5. Stone Island
6. Givenchy
7. Moncler
8. Dolce & Gabbana
9. Yeezy
10. Valentino

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