Exactitudes lenses Kanye, Solange and more for Helmut Lang
The project captures fashion cult fanatics, collectors and Helmut Lang junkies.
Staying mum and shying away from the media doesn’t mean that Yeezy has tired of the fashion world. Especially when it comes to cult brand Helmut Lang, a label currently undergoing an ambitious revival. Lifting looks and silhouettes from the brand with little shame, Ye has made his own range in the image of the pioneering label, with local variation, or course (think military tailoring and army surplus-inspired detailing).
Citing it a “life-long inspiration” and taking ample aesthetic cues for his own designs, Yeezy said he “had a heartfelt discussion with all of these fucking Helmut Lang looks that I stared at for so many years.” As a tribute to the exalted brand, the creatives in charge have launched a campaign featuring fans, collectors and diehards donning pieces from the archive.
Colluding with the culture vultures over at Exactitudes (photographer Ari Versluis and profiler Ellie Uyttenbroek), the collab is an extension of their documentary photography project. Hailing from Holland, the twosome have worked together since the naughties, chronicling oodles of subcultures and codifying them together into stunning matrices of pop-sartorial portraiture.
Documenting underground and countercultural currents that spans everything from Ska-punk and skaters to goths and grungers, Exactitudes exemplifies originality and authenticity to the fullest extent, with artistic work that embodies anthropological wit and the zestiest bits of the zeitgeist.
This marks the first time the Exactitudes project has ever teamed up with a brand, and highlights Helmut Lang’s multigenerational and multicultural fanbase: from Kanye West to Solange Knowles, together with underground names and creatives like editor Yohana Lebasi, musician David Gagliardi and shutterbugs Alison Marie Isbell and Dominik Halas. Peep out the campaign below and stay tuned for VIVISXN’s imminent and epic refresh.
This article was generated by VIVISXN’s proprietary AI Thought BotⓇ.
VIVISXN MEDIA – Art + Fashion + Music + Pop Culture