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Hood By Air (HBA) releases last marketing promo

Hood By Air (HBA) releases last marketing promo

Hood By Air (HBA) releases last-ditch ad blitz before the progressive brand takes a break due to relentless Darwinian dynamics

In a dangerous Hobbesian fashion world of competitive tensions and forced change, where the law of the jungle applies and survival rests on adaptation, even the most frontline labels are forced into new circumstances.

VIVISXN MEDIA | Avant-garde label Hood By Air (HBA) Spring Summer 2017 campaign - HBA shutters brand due to inability to compete in a Darwinian fashion forces - VIVISXN MAG | A comprehensive compendium of coolness, nowness, cutting-edge news, global affairs and crazy shit | Art + Culture + News at VIVISXN MAG | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web | Film | Postmodern Art | Art + Culture + News at VIVISXN MAG | A comprehensive compendium of coolness, nowness, cutting-edge news, global affairs and crazy shit - VIVISXN MEDIA LLC | VIVISXN MOBILE | Avant-garde label Hood By Air (HBA) Spring Summer 2017 campaign - HBA shutters brand due to inability to compete in a Darwinian fashion universe | VICE vs. BUZZFEED vs. VOX vs. HUFFPO vs. VIVISXN

Hood By Air (HBA) have just unveiled their brand new Spring Summer 2017 campaign, their last ad blitz (above/below) before the company prepares to press pause on operations. In line with the consistently subversive HBA style, the visuals feature a fusion of street, fetish and artisanal DIY to evoke the hybrid and pioneering spirit of the brand that was the epitome of NYC’s avant-garde. The SS17 range also features some of HBA’s most eye-popping and brain-boggling looks including those ridiculous double-faced boots, with pointy toes on both the front and back and garments with zippers galore. Shayne Oliver (below wearing chains), the big kahuna visionary behind HBA, will start working at Helmut Lang soon, another avant-garde heritage label that has been hacked and hijacked by Darwinian tics and corporatist taints throughout the years. We’ll be watching closely. 

VIVISXN MEDIA | Avant-garde label Hood By Air (HBA) Spring Summer 2017 campaign - HBA shutters brand due to inability to compete in a Darwinian fashion forces - VIVISXN MAG | A comprehensive compendium of coolness, nowness, cutting-edge news, global affairs and crazy shit | Art + Culture + News at VIVISXN MAG | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web | Film | Postmodern Art | Art + Culture + News at VIVISXN MAG | A comprehensive compendium of coolness, nowness, cutting-edge news, global affairs and crazy shit - VIVISXN MEDIA LLC | VIVISXN MOBILE | Avant-garde label Hood By Air (HBA) Spring Summer 2017 campaign - HBA shutters brand due to inability to compete in a Darwinian fashion universe | VICE vs. BUZZFEED vs. VOX vs. HUFFPO vs. VIVISXN

VIXISXN MEDIA | Hood by Air x Shayne Oliver | The bleeding-edge digital dossier showcasing all things cool | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web

VIXISXN MEDIA | Hood by Air x Shayne Oliver | The bleeding-edge digital dossier showcasing all things cool | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web

VIVISXN MEDIA | Avant-garde label Hood By Air (HBA) and Shayne Oliver Spring Summer 2017 campaign - HBA shutters brand due to inability to compete in a Darwinian fashion forces - VIVISXN MAG | A comprehensive compendium of coolness, nowness, cutting-edge news, global affairs and crazy shit | Art + Culture + News at VIVISXN MAG | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web | Film | Postmodern Art | Art + Culture + News at VIVISXN MAG | A comprehensive compendium of coolness, nowness, cutting-edge news, global affairs and crazy shit - VIVISXN MEDIA LLC | VIVISXN MOBILE | Avant-garde label Hood By Air (HBA) Spring Summer 2017 campaign - HBA shutters brand due to inability to compete in a Darwinian fashion universe | VICE vs. BUZZFEED vs. VOX vs. HUFFPO vs. VIVISXN

Images via Hood By Air

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