Watch Kendrick Lamar’s socially arresting, politically-charged video ‘ELEMENT’
Kung Fu-Kenny juxtaposes jarring imagery with soothing snaps and race-y symbolism.
Kendrick Lamar’s newest video just dropped last night. The optics are jam-packed with emotions and angst, and hit you hard with ontological meaning, race references and artistic gusto. Directed by fashion photographer Jonas Lindström and The Little Homies (Kendrick Lamar and Dave Free), ‘ELEMENT’ is a study in killer contrasts, teeming with socio-political torrents, racial themes and mesmerizing shots inspired by pioneering photographer Gordon Parks.
“I been stomped out in front of my momma/My daddy commissary made it to commas/Bitch, all my grandmas dead/So ain’t nobody prayin’ for me, I’m on your head, ayy,” spits K-Dot as a gaggle of Compton G’s dismount from a pickup truck, pugilists punch each other in the streets and a young boy stands unruffled in the rain. The video pushes a narrative of salvation and self-sacrifice, depicting maddening urban strife, L.A. mob mentality, and makes obvious references to the work of African-American photojournalist Gordon Parks (a civil rights activist who took snaps of America’s racial convulsions, poverty and basically originated the “blaxploitation” genre).
Check out the powerful, blood-soaked and seriously beautiful video from Kendrick’s album DAMN. below. “If I gotta slap a pussy-ass nigga, I’ma make it look sexy / If I gotta go hard on a bitch, I’ma make it look sexy / I pull up, hop out, air out, made it look sexy / They won’t take me out my element…”
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