90s Nostalgia – “Drew Jarrett 1994”
Drew Jarrett’s fantastic photo book pays homage to an era of unbridled creativity.
As we age, we tend to look back on earlier decades’ culture with smugness, superiority and sometimes chagrin. The decade that brought us NIN, Tupac, John Galliano’s epic fashion spectacles and the FACE Magazine’s inspiring editorials had plenty of weird and cool stuff. And we lovvvved that shit — the naughty nineties!
It was the golden age of creativity: fashion was fearless, grunge and Vaporwave were gestating fast, and hedonism was rampant. Cult publications like FRUiTS, Big Brother and i-D inspired DIY dreams as well, chronicling the era’s new style tribes and underground pop players in a raw and radical way.
It was a decade of jarring, sometimes incongruous motifs without a theme to tie them coherently together — NATO intervention in Yugoslavia, the coming of age of Generation X, the meteoric rise of Damien Hirst, AOL diskettes in your mailbox, the rise of anti-government militias, Princess Diana’s death in a car crash, Quentin Tarantino’s manic films, the Dotcom mania, and of course Kate Moss — the paragon of beauty and perennial sex appeal.
In the early 90s London-based shutterbug Drew Jarrett snapped candid, super-cool shots of sexy cupcakes Kate Moss, Stella Tennant, Milla Jovovich and more. These never-before-seen snaps will now be documented in “Drew Jarrett 1994.” “The 90’s were a time for me that were more free, less restricted, with little thought to constraints and the realities of life,” says Drew. “I found a consistent softness that came from not overworking my compositions and instead acting from a feeling innocence of light and emotion.”
Published by IDEA, “Drew Jarrett 1994” is a veritable facsimile of collaged photos and uncut contact sheets that Drew compiled for fun. This book is the ideal x-mas gift so grab one fast before they blow out! We love!
Images: VIVISXN + WikiMedia Commons + Drew Jarrett 1994
VIVISXN Media – Art + Fashion + Photography