Fuck yeah…The Face is getting a reboot!
The launch of fashion, music and style bible The Face back in 1980 paved the way for youth-oriented publications like i-D, Dazed, Vice and Big Brother. It will re-launch soon in conjunction with Mixmag Media. We’re stoked!
Nick Logan launched The Face in the UK in 1980. The mag brilliantly fused racy copy with compelling fashion spreads and arresting imagery, giving youth culture a voice previously found only in niche fanzines and DIY throwaways. In many ways, The Face was a pre-internet/pre-social media opus, capturing the avant-garde and new energy among the 80s and 90s demos. Intensely artistic and insanely cool, The Face inspired countless imitators both in the UK and abroad, including i-D, Arena, Ray Gun, Sleazenation, Numero and Les Inrockuptibles in France, and later Fruits and Free & Easy in Japan. It pioneered entire genres, icons and aesthetic trends like ‘heroin chic’ and street style, and embodied the coolest art direction (courtesy of graphic guru Neville Brody) that ingeniously showcased new movements like punk, grunge, New Romanticism, rave, skate and underground. Over time the ‘style press’ and publishing sector became subject to the usual Darwinian dynamics and creative destruction of the rest of the economy, and after 13 years in the game the seminal sheet shuttered in 2004.
Mixmag Media, its current owner, is in the process of reviving the inimitable mag and plans a re-launch asap (possibly in print, too). We can’t wait!