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Rei Kawakubo’s Iconic Adverts

Rei Kawakubo’s Iconic Adverts

Rei Kawakubo’s Oddball Adverts

VIXISXN MEDIA | COMME DES GARÇONS - VIVISXN FASHION | The bleeding-edge digital dossier showcasing all things cool | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web | Film | VIVISXN MAGAZINE | A comprehensive compendium of coolness and cutting-edge ideas | COMME DES GARÇONS - VIVISXN FASHION

Rei Kawakubo has a reputation as a fashion rebel, but her idiosyncratic approach to art and avant-gardism is matched with an aptitude for savvy marketing and awesome adverts. Through the years she has expertly annexed popular culture for fashion; thus expanding the sartorial space and visual terrain across disciplines and genres. Implementing her own brand of ‘artistic anarchy’, Kawakubo’s polycentric poetics provide commentary on commodity culture, climate change, social oppression, art history, luxury, poverty and everything else. With collaborators like Ken Ohara and Cindy Sherman, and a rollicking range of inspirations, Comme’s ads now enjoy a special, even iconic, status. Check out a few of our faves below.

VIXISXN MEDIA | COMME DES GARÇONS - VIVISXN FASHION | The bleeding-edge digital dossier showcasing all things cool | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web | Film | VIVISXN MAGAZINE | A comprehensive compendium of coolness and cutting-edge ideas | COMME DES GARÇONS - VIVISXN FASHION

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Images via Comme des Garçons

[VIVISXN – Fashion + Art]