VIVISXN DIGITAL → Coolness, nowness, cutting-edge thinking + agenda-setting intel ヅ ⟁

Domino’s Pizza Deploys Drones

Domino’s Pizza Deploys Drones

Pizza delivery dudes will soon be extinct

Overnight, Domino’s Pizza Enterprises of New Zealand became the world’s first firm to offer a commercial drone delivery service, “a milestone in the quest to save time and money with an optimal air-borne supply chain.” It also implies that yet another staple minimum-wage job has been put on the endangered species list.

Domino’s Pizza conducted a demo drone delivery in Auckland, New Zealand on Thursday. Their aim: to be the first company to deploy a commercial drone fleet that serves customers and cuts costs. “We’ve always said that it doesn’t make sense to have a 2-ton machine delivering a 2-lb order,” Domino’s CEO Don Meij said.

Domino’s is not the first trailblazer in the commercial drone space: some of the world’s biggest companies like Amazon, eBay and Google have experimented with aerial drones and will begin using them by 2017. Last month, U.S. convenience store chain 7-Eleven conducted a commercial drone shipment that included coffee, donuts and a chicken sandwich, as part of a trial. Starbucks is experimenting, too. Other more nefarious outfits like terror groups, drug cartels and even petty criminals have successfully used drones. According to the EIU, “Their use to smuggle drugs and phones into prisons is growing. Instances have been reported in America, Australia, Brazil, Britain and Canada, to name but a few places. In Britain the police have also caught criminals using drones to scout houses to burgle. The crash of a drone on to the White House lawn last year highlighted the risk that they might be used for acts of terrorism. And in June a video emerged of KATSU, a pseudonymous graffito artist, using a drone equipped with an aerosol spray to deface one of New York’s most prominent billboards.” Seems the ‘the drones’ club’ is expanding.

Anyway, why start in New Zealand? With clear skies, a small population (of just 4.4 million) and a non-intrusive regulatory environment, New Zealand has became a cutting-edge lab for commercial drone deliveries and UAV research. “Our enabling laws and regulation means that we have the ideal environment,” said New Zealand Transport Minister Simon Bridges after the Domino’s test flight. Check out the vid below.