Exclusive: Fashion Film – ‘REALITY INVERSE‘
Maison Margiela’s radical cinemagraphic short, ‘Reality Inverse’, just debuted at London’s Serpentine Gallery. It is a damn cool audio-visual dialectic between artistic director John Galliano and hotshot lensman Nick Knight. Blurring the borders between fashion, digital art, moving image and tech, the auteurs collide pomo aesthetics with VR razzmatazz merging reality and fiction with hyper-real, hallucinogenic optics.
Their joint PR summary goes like this: “Shot through an inverted lens, light is flipped into dark in a subverted and three-dimensional view of the familiar, evoking the illustrative and illusionary facets key to the new codes of the house…Perpetually-connected, dwellers of the digital age become nomadic, travelling through a virtual reality of curated information. Overstimulated by artificial impressions, reality degenerates into the unsettling and ultimately unreal. The illusions generate a longing for authenticity, for intimacy, and reducing the filters that surround us to their core.”
Jeremy Healey’s killer soundtrack samples tracks from Rock ‘n’ Roll legend Roy Orbison with synth-scrapes and industrial beat bolt-ons. The film features hot to trot model Duckie Thot and turns science fiction into science reality with 360-degree/panoramic perspectives, allowing viewers to navigate the moving image in wide-ranging, picturesque ways. We love the spectral intensity, Tron-like majesty with infrared, shadow-stalking and the mishmash of analogue, digital, fashion and craft.
The film can be seen at Serpentine Gallery starting now. Visitors will be able to experience the film with Oculus Go, an all-in-one VR headset, for a truly immersive 360-degree experience. Check the vid below:
Images John Galliano + Nick Knight + Maison Margiela + Serpentine Gallery
VIVISXN MEDIA – Art + Fashion + Tech + Music + Pop Culture + 深度学习 + AI + Machine Learning + 音乐时尚 + 艺术 + 高科技 + 流行文化 + 大众文化 + 前卫艺术 + Reality Inverse Film + Serpentine Gallery + John Galliano + Nick Knight + SHOWstudio + Fashion Film + Avant-garde Moving Image + AW19 Fashion + Maison Margiela + London Fashion Week