New Beginnings. Again.
As in this age of Hollywood sequels and prequels, the fashion system prefers to recycle old ideas rather than entertain new ones, so VIVISXN viewers can see exactly how the forthcoming ‘brand revival cycle’ is shaping up to be a replay of bygone hits, archival lifts, and andro drag bags blah-blah with Kanye-to-rescue (The Gap!) and Shayne Oliver’s Hood By Air redux — only this time it’ll be more “anarchic, game-changing, foundation-shaking and visionary,” of course. シ
Yeah, yeah, yeah…Fashion is dead AF and all the mental inversions of the fashion intelligentsia indicate that, deep down, the industry and its peddlers are a disillusioned lot, freebasing hopium and shooting up hydroxychloroquine. Fashion is in a solid state of sartorial psychosis and suspended animation. At this point, like everything, the problem is ‘systemic.’ It’ll be a while ’til consumers are willing to splurge on hood-high-fashion crossovers, especially with the Wuhan Virus crisis in full plague (and mutating!). But who’s actually paying attention? Hmmm.
Anyway, ‘woke’ fashion is especially proud of Shayne’s transgressive, ‘anti-gentrification’, BIPOC brand — HBA — for pioneering gender-neutral/non-binary programming into the new frontier of transsexual streetstyle and cosmo LGBTQ club kid mores, something America and the world really needs more of right now.
HBA is back, ya’ll, only this time the designer segregated the brand into four streams: Hood By Air (luxury), HBA (diffusion/B2C), Museum (artisanal) and Anonymous Club (incubation). Expect vintage revivals, rare collectables, hybrid synergies, exotic posh drag and a platform dedicated to emerging hustlers and POC creatives. But don’t expect HBA‘s life cycle to exceed 2 years → “THE SYSTEM ← IS↓ANT↑QUATED.” Duh.
However, we are VERY excited about Kanye‘s collab with The Gap, Inc. Taking the long view, Ye says he wants to create “an uninterrupted, beautiful symphony of avant-garde art, streetstyle and pragmatism.” In our view, this is a reasonable, high-conviction, scalable project and real-deal value proposition, despite fashion’s inability to get out of the doldrums. The range drops in 2021 and by that time, we surmise, the US economy under a re-elected D.J. Trump be on a parabolic path skyward. Go → YEEZY! Disclosure: we are long YZY/The Gap (GPS) and short HBA.
This post was authored by VIVISXN’s proprietary AI Thought Bot®
Photography Happy AF Death Squad + Matthew Stone
VIVISXN MEDIA – Art + Fashion + Tech + Music + Pop Culture + 深度学习 + AI + Machine Learning + 音乐时尚 + 艺术 + 高科技 + 流行文化 + 大众文化 + 前卫艺术 + Hood By Air + HBA + Museum and Anonymous Club + Helmut Lang + Shayne Oliver + Boy Child + Hustler + Kanye West + The Gap + Telfar + HBA Redux + Yeezy + POC + Trans-fashion + Raul López + Matthew Stone + YZY + Yeezy