Sexy as a centerfold with a perfect petite frame, freckly skin and smears of black eyeliner, Yeule is the cybergoth princess making our hormones erupt. Flitting between Singapore, London and LA and making alt-core electro music, the pretty producer is the nearest thing to a goddess we’ve seen in a good while.
Sleeved in dark art ink and crafting dreamy soundscapes that remind us of Yaeji, Negative Gemini and Purity Ring combined, the girl with the dragon tat across her back just dropped ‘Pocky Boy’ — a transcendent poem that will alter your brain’s circuitry and soothe your soul.
Inspired by ‘subculture phenomena’ and eerie aesthetics, the arousing, ambient song (done in collab with record label ZoomLens) is a critique of ‘today’s gender-based consumer culture’ and ‘warped media’ narratives. “I guess using this as a starting point, we could open up dialogues about how promotional tools and consumer culture have contributed to the associations we may subconsciously project onto certain marketing schemes,” Ćmiel explains. “And itʼs important because it sticks to the kids who see it growing up you know? Especially if itʼs marketing for a snack or a toy. So letʼs start with Pocky.”
Dolled up like a satanic version of Sailor Moon and engaging in séances, pillow fights and cult rituals around the house, Yeule’s kawaii/vamperic visuals fold in creepy-cool fantasias with sonic desolation and raved-up synths. We’re basically in love. Watch…
Images via Nat Ćmiel – Yeule‘s social media
VIVISXN MEDIA – Art + Fashion + Tech + Music + Pop Culture + 深度学习 + AI + Machine Learning + 音乐时尚 + 艺术 + 高科技 + 流行文化 + 大众文化 + 前卫艺术 + Yeule + New Track + ‘Pocky Boy’ + Music Vids + Nat Ćmiel – Yeule + Zoom Lens + 88 Rising + S.E. Asia Sounds + ‘Separation Anxiety’