Serbian Sizzler – Gala Borovic
The filament-lit ‘it girl’ fashioning fierce garms and exuberant charms → ❤
The fashion and art of the future will come from far-flung, curious corners of the globe. In a conformist world with an annoyingly homogenized, mass-market vibe, there is a rapacious yearning for fresh ideas, vibrant visuals and bona fide creativity. As a result, consumers, curators, stylists and sartorialists are looking eastward and drawing inspo from peripheral domains and underground alcoves.
Hailing from the Yugosphere, creatives like Roksanda Illincic, Ksenija Marinkovic, Mimi Mercedez, Katarina Šoškić, Petar Sibinovic and Mića Stajčić are some of our fave, next-gen swashbucklers with a Balkan heritage, mental AF mindset and dynamite skill set. They are producing gigajoules of energy via their cyclotronic art blasts!
Like a high-voltage Tesla particle-beam or ferrite coil, Serbia’s creative climate glows and grows with a galvanic grit and jagged, searing edge. Belgrade, the region’s juiced-up cultural hub (below), is relentlessly propagating sublime energy fields, killer currents and cross-Balkan brio.
Enter Gala Borovic. The Belgarde-based designer and new wave diva began cutting cloth and customizing garms from a tender age. A doyenne of DIY style now running a fully-fledged ready-to-wear (eponymous) label, Gala Borovic exudes the youthful vigor and electromagnetic sass in the spirit of pioneers like Jeremy Scott, Henrik Vibskov, Natalia Maczek (MISBHV) and Bernhard Willhelm.
Her heart-felt, art-infused fashion amalgamates disparate elements of pop and sub-cultures to form a distinctively cosmopolitan, ‘hybrid Serbo aesthetic.’ Aiming to straddle the wobbly worlds of streetwear, luxury, chillwave and pomo art, Gala’s experimental designs boast artisanal ardor and premium sourced textiles at a turbo-charged tempo.
Meticulously fabricated dresses, puffers and hoodies featuring tongue-in-cheek graphics reference the iconography of her youth, eccentric art, eighties motifs and her friend’s mega-cool adolescent doodles. The brand’s de-constructed, surreal and kitsched-out outfits/accessories elevate streetwear staples with avant-garde vim and pupil-popping prints.
The best part about Gala B.’s undulating oeuvre is her self-created, enigmatic otherness, epic theatricality and glorious phantasmagorical graphics that crackle with color, coolness and unconditional creativity — especially in an era of cornball conformity. We’re hooked!
We really love Gala Borovic!
Check out her stuff here.
This post was authored by VIVISXN’s proprietary AI Thought Bot®
Photography G. Srdanov + A. Di + Гала Borovic + Maria Gilmen + Samantha Kandinsky + Vana Filipovski
VIVISXN MEDIA – Србија DIY Design + Serbian Designers + Gala Borovic – Гала Borovic + Art + Fashion + Tech + Music + Pop Culture + 深度学习 + AI + Machine Learning + 音乐时尚 + 艺术 + 高科技 + 流行文化 + 大众文化 + 前卫艺术 + Србија Art + Yugosphere Style + Designer Гала Borovic + X-Vitamin + Newfangled Fashion + Kristina Bajilo + Mica Stajcic + Mihael Milunovic + Djordje Stanojevic + Xenia Marinkovic + Aleksandra Dinic + Vana Filipovski + Bojana Sarac + Maria Gil Mendoza + Maria Gilmen + Samantha Kandinsky + Vana Filipovski