VIVISXN DIGITAL → Coolness, nowness, cutting-edge thinking + agenda-setting intel ヅ ⟁

Tom Ford: See Now, $hop Now

Tom Ford: See Now, $hop Now

See Now, $hop Now – Tom Ford

Having regaled fans and fashionistas with an AW15 pre-Oscars presentation in LA and showing his SS16 stuff in a short but excellent film directed by Nick Knight (starring Lady Gaga), Tom Ford is once more disrupting fashion. Collapsing his men’s and womenswear offerings into a ‘straight off the runway model’, he is short-circuiting the system (basically by hijacking the calendar) and changing the way fashion conducts biz (along with Prada, Michael Kors, Burberry and a clutch of renegade brands). Tom Ford will make all the collection immediately available online, in-store and vis-à-vis select selling partners (an iffy proposition, to be sure — we’ll be watching to see if the merch is on the shelves tomorrow). He will also complement the collection with new beauty products and accessories: “There’s the cosmetic lip launching, a fragrance that’s new for this, eyewear, all of it. All launching right now,” said Tom. You can live stream the show later tonight on the interweb, starting at 830pm NYC time.

VIXISXN MEDIA | Tom Ford | The bleeding-edge digital dossier showcasing all things cool | Art | Fashion | Tech | Underground | Food | Music | News | The Deep Web | Film | Direct from runway sales model