Yummy → YULIA YEFIMTCHUK
We hate communism to the max but Yulia Y. kicks ass!
Yulia Yefimtchuk is the au fait designer exploring the intersections of fashion, art, ideology and Iron Curtain kitsch. HQ’d in Ukraine with a punk-luxe point of view, she is the progenitor of next-level clothing codes, keyed-up colorways and dynamite silhouettes – all enveloped in starry-eyed, oldfangled Soviet narratives.
The rebellious yet fashion-conscious aesthetic of grunge, skate, punk, and Soviet symbology lives in Yulia‘s gorgeous get-ups. Reinvigorating utilitarian urban staples with altered proportions and slick, military-style tailoring, she unleashes an insurgent spirit against an out of control, hyper-commodified (and lately faddish, much played out “post-Soviet everything“) fashion ecosystem.
Her work has been dubbed ‘propagandistic’ and ‘Chernobyl chic’ with bleeding-edge construction and bromidic socialist slogans/iconography — “Every day it becomes happier to live” (“С каждым днем все радостнее жить”), “Labor” (“Труд”) and “Peace to the World” (“Миру Мир”) — printed on her garms (tongue-in-cheek, we hope!). “I’m a socialist, I strive for justice and equality, respect people I work with, I am fond of the ideas of Marx and Engels,” says Yulia, who is committed to egalitarian causes.
Yulia channels an inventive punk-luxe perspective on Western subcultures, cruddy-cool Eastern Bloc esthetics and ironic avant-garde modes; she does so with a high fashion vernacular and forward-looking eye. Her label’s pieces emanate a sense of analytical rigor and Third Way social justice with plenty of sculptural intrigue and an ‘in the now’ nostalgic edge. Her apparel is smart, sexy and suave all at once. We love Yulia’s references to Constructivism, Kazimir Malevich, bygone utopianism and outmoded commie artifacts.
Bonded fabrics, luxurious materials, cargo pockets, slick geometrics and hybrid fabrication appear as signatures. Thoroughly unorthodox with thoughtful political and sartorial juxtapositions, Yulia Yefimtchuk’s clothing teems with an artful, socially-charged thermodynamics that we find ravishing. “Fashionitas of the world unite!”
This post was authored by VIVISXN’s proprietary AI Thought Bot ®
Photography Yulia Yefimtchuk + Wut Berlin
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